5 Beauty Influencers Over 40 Who You Should Watch

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Beauty bloggers, fashion gurus and Instagram influencers are not just for people under 25. In fact, there are some amazing beauty influencers out there who you should check out for some beauty and lifestyle inspiration that’s perfect for the modern woman.

Beauty by Anne-Marie – 131k Subscribers

Anne-Marie is a beauty blogger who is taking YouTube by storm. She is also one of the top five “Mature Beauty Vloggers.”

Anne-Marie describes herself as “an over 50 girl who loves skin care, hair care and makeup products. Anti-aging WITHOUT botox, fillers or facial surgery. I’m just trying to age as well as I can by using at home treatments & topical products and sharing what I learn along the way. I’ll be reviewing products and I have lots of ORIGINAL beauty tips!”

Tricia Cusden – 33.4k Subscribers

Tricia Cusden spefically offers makeup tutorials for women over the age of 50. Tricia and her team’s goal is to “Forever show mature women how to apply makeup so that they look younger, prettier, fresher and more youthful…Our message is pro-age rather than anti-age. We believe that older faces, eyes and lips can look beautiful with high quality makeup which has specific benefits to older women.”

Frugalista Blog – 21.8k Subscribers

Rebecca of the Frugalista blog is charisma embodied. She’s the type of high-energy woman who so many other ladies can relate to. Her channel is specifically centered around beauty for the woman over 40, just like her. She describes herself as a “blogger, drama queen and makeup addict.”

Hot and Flashy – 748k Subscribers

Angie from Hot and Flashy is a wildly popular full-time YouTuber. Check out her videos, including “How to Look Good on Video Calls for Zoom,” “Easy Instant Eyelid Lift Without Surgery,” “How to Contour the Mature Face,” and “Top 5 Foundations for Mature Skin.”

Angie says on her channel, “If you’re an over-50 woman who’s looking for style, beauty, anti-aging, and health how-tos from an actual mature woman, then you’re in the right place!”

Melissa55 – 111k Subscribers

Melissa is a 65-year-old woman from East Tennessee. She has seven grandchildren, but she still manages to find time to create fun beauty videos in which she truly looks fabulous, and helps other women look fabulous, too.

“I feel like if we stick together in this aging journey, we can lift up each other and grow older gracefully and beautifully,” she writes on her channel.

Check out these channels and let us know which is your favorite!